It is a normal practice in the advertising industry to include famous people in adverts; famous people benefit from this practice & get a lot of money hiring their image.
In that way they reinforce the quality of the advertised product and made people think that they can spend a lot o money advertising the product because it sells very well.
Other times, adverts play with well known stories looking into the most surpring side of the story.
An inocent little girl?
A dangerous wolf?
All cats are grey in the dark!
A wolf on two legs?